Scope of works:
Website, App UI, Brand & Marketing
Working in-house meant designing for a product that continued to evolve. I worked across REAL’s website and app UI, refining interfaces and maintaining a consistent visual language over time.
The role also extended beyond the product, translating REAL’s brand into marketing campaigns and digital communications across different touchpoints.
Imapct:
REAL gave me the opportunity to explore UI design beyond my previous graphic design experience. Working across both the website and app helped me build a stronger understanding of digital interfaces, consistency and how products evolve over time.
Challenges:
As this was my first full-time UI role, one of the biggest challenges was taking responsibility for the app design independently. I had to learn quickly, maintain consistency across the interface and make design decisions while the product continued to evolve.
