Client:
Hong Kong Baptist University
Scope of works:
Website
Designed a responsive landing page for Hong Kong Baptist University’s International Office to introduce BU Market, a platform showcasing student activities, international experiences and campus initiatives. The visual direction combines bold colour blocks, editorial-style collage, playful typography and mixed-media imagery to create a youthful and energetic digital experience. The layout was adapted across desktop, tablet and mobile to maintain a consistent visual identity while supporting clear content navigation.
Imapct:
The landing page gave BU Market a more distinctive and engaging digital presence, helping the initiative feel more relevant to a younger student audience. The colourful visual system and collage-based compositions created a stronger sense of personality than a conventional institutional website, while clear hierarchy helped organise different types of content and activities. The responsive design also ensured that the experience remained consistent across devices, making the platform more accessible for students browsing on both desktop and mobile.
Challenges:
The main challenge was balancing the university’s institutional identity with a more expressive and youth-oriented visual direction. The design needed to feel energetic and unconventional without losing clarity or credibility. Another challenge was managing a visually rich collage style across different screen sizes, as large decorative elements, typography and content blocks had to remain readable and well structured on mobile. Creating a flexible responsive system that preserved the personality of the desktop layout without becoming visually crowded was therefore a key part of the project.
