Client:
Hong Kong Baptist University
Scope of works:
Key Visual
Designed a series of promotional posters for BU Market, extending the visual identity developed for the digital platform into campus-facing communication materials. The poster system uses bold typography, vibrant colour combinations, collage-style imagery and playful graphic elements to promote different activities and initiatives while maintaining a recognisable overall identity. Each poster was designed to have its own visual focus while still belonging to the same campaign family.
Imapct:
The poster series helped build a stronger and more consistent presence for BU Market across different campaigns and student touchpoints. A flexible visual system allowed individual activities to feel fresh without losing brand recognition, while the bold compositions helped key messages stand out in busy campus environments. By carrying the same visual language from the website into physical and promotional materials, the project also created a more connected experience across online and offline communication.
Challenges:
The main challenge was creating enough visual variety across a large number of posters without making the campaign feel inconsistent. Each promotion had different content, imagery and communication priorities, so the design system needed to be flexible while retaining recognisable typography, colour and graphic treatments. Another challenge was balancing expressive visuals with practical information such as dates, venues and calls to action, ensuring that every poster remained eye-catching while still being easy to scan and understand.
