Client:
Anshi Cafe
Scope of works:
Brand Identity, Visual Identity, Art Direction, Applications
Anshi Cafe is a branding project for a new modern cafe, focused on creating a clean, warm and approachable identity. The scope included logo design, visual identity, packaging design and brand applications, with the aim of shaping a calm, polished and memorable brand image from the beginning.
The Challenges:
The client wanted stone to be at the heart of the brand. However, stone is often associated with weight, roughness and an industrial character, which could easily make the identity feel too heavy for a café.
The challenge was to reinterpret stone through a softer lens and create a visual identity that feels calm, natural and cohesive with the café’s organic interior environment.
