Client:
Manulife
Scope of works:
Key visual, Backdrop
Developed the key visual for QBE’s 2023 Annual Dinner, inspired by the colourful atmosphere of old Hong Kong cafés and street culture. The design combines retro shop signage, traditional typography and a bold neon-inspired colour palette to create a playful and nostalgic event identity. The visual direction was applied to the main photo backdrop and supporting event materials, giving guests an immediate sense of the theme upon arrival.
Imapct:
The key visual established a distinctive and memorable atmosphere for the annual dinner, encouraging guests to engage with the theme through costumes, props and photography. Its familiar Hong Kong references made the event feel approachable and entertaining, while the bold colours and layered details created a strong visual presence in the venue. The backdrop also became a central social and photographic touchpoint, helping extend the event experience through guest-generated photos.
Challenges:
The main challenge was to translate old Hong Kong visual culture into a contemporary corporate event without making the design feel outdated or visually chaotic. The composition needed to include multiple nostalgic references while keeping the event title clear and readable from a distance. Another challenge was balancing humour and playfulness with QBE’s professional brand image, ensuring the final visual remained suitable for a corporate audience while still delivering a lively and immersive theme.
