Client:
HSBC
Scope of works:
Animation created
Developed the visual design and animation for an HSBC Insurance promotional video introducing the Dementia Protection option of the Flourish Income Annuity Plan. Working from an existing storyboard, the project focused on translating the narrative into a clear and engaging visual language through illustration, graphic composition, typography and motion. The animation was designed to simplify a sensitive and information-heavy subject while maintaining HSBC’s established brand identity and professional tone.
Imapct:
The animation helped transform complex insurance information into a more approachable and easy-to-follow visual story. Through clear visual hierarchy, character-driven scenes and carefully paced motion, key messages could be communicated without relying solely on text or narration. The consistent use of HSBC’s brand language also ensured that the video remained credible and recognisable while presenting the subject in a warmer and more human way.
Challenges:
The main challenge was translating a predefined storyboard into engaging visuals while working within an established narrative structure. As the subject involved dementia, ageing and financial protection, the animation needed to communicate the message with sensitivity without becoming overly emotional or clinical. Another challenge was balancing detailed insurance information with visual simplicity, ensuring that typography, illustration and motion remained clear and readable throughout the video while staying consistent with HSBC’s corporate identity.
